About
Coach Lora Lucinda
Founder of F.L.Y.™ — Finally Loving Yourself™ · Coach · Published Author · Speaker · Retreat Leader
Lora Lucinda is a visionary empowerment coach and the driving force behind the global F.L.Y. — Finally Loving Yourself ™ movement.
Her journey began with a profound realization: that true power originates from within and can only be reclaimed through the radical act of self-love.
My life’s work was born from learning how to finally love myself after years of losing myself in the process of loving everyone else.
I grew up in an extremely dysfunctional environment that shaped the way I viewed love, worth, boundaries, and relationships. Like many women, I became the caretaker, the over-giver, the peacekeeper — putting everyone else’s needs ahead of my own while slowly abandoning myself in the process.
At 28 years old, after enduring seven years of emotional, psychological, and physical abuse in my first marriage, I made the decision to leave the week our daughter turned two years old.
What’s extraordinary is that on the very same day I left my marriage in January 1996, I was already registered to attend the Landmark Forum in Atlanta — something I now see as divine intervention and the beginning of my awakening.
That experience changed the trajectory of my life.
I continued through Landmark’s leadership programs and eventually became a Leader within the organization. That was my first experience coaching, mentoring, and helping people break through the stories and limitations keeping them stuck.
Over the years, I remarried, raised my daughter as both a wife and later a single mother, built businesses, rebuilt my life multiple times, deepened spiritually, and continued evolving through every challenge and reinvention life placed in front of me.
In 2013, I earned my Certified Professional Coach certification along with my Energy Leadership™ Master Practitioner certification through iPEC.
Then in March 2016, I received what I can only describe as a download — a deep knowing that my purpose was to help women F.L.Y.™ — Finally Loving Yourself™, just as I had learned to do for myself.
F.L.Y.™ was born from lived experience.
Not theory.
Not performance.
Not perfection.
In December 2018, I married my third husband, whose work with the Department of Defense took us to Saudi Arabia. I brought F.L.Y.™ with me overseas and spent 2019–2020 coaching both women and men, teaching women to drive, leading mastermind groups, and helping people reconnect with their worth, confidence, voice, and personal power.
Today, F.L.Y. — Finally Loving Yourself™ has evolved into a global women’s empowerment movement devoted to helping women reclaim themselves emotionally, spiritually, mentally, and energetically.
My work blends psychology, deep personal transformation, Energy Leadership™, emotional healing, holistic healing, spiritual development, identity work, intuitive guidance, and practical self-leadership to help women reconnect with them-selves and rise into the fullest expression of who they truly are.
As a gifted intuitive, I believe healing and transformation happen on multiple levels — emotional, energetic, spiritual, mental, and physical. My work is not about “fixing” women. It is about helping them remember who they are beneath conditioning, trauma, fear, self-abandonment, and survival patterns.
I believe true transformation happens when women stop shrinking to survive, establish healthy boundaries, reclaim their voice, trust them-selves again, and begin living in alignment with their truth, worth, purpose, and highest potential.
Through coaching programs, retreats, Sovereign Sundays, speaking, and the F.L.Y. Portal, my mission is simple:
To help women stop losing themselves and finally come home to who they were always meant to be.
Because when a woman truly learns to love herself, everything changes.
Credentials & Certifications
Certified Professional Coach (CPC)
Energy Leadership™ Master Practitioner
B.S. Psychology, University of West GA.
Published Author
Founder of F.L.Y. — Finally Loving Yourself™
Speaker & Retreat Facilitator